Generation Employee Benefits

Empowering your employee benefit choices, from pensions and insurance to benchmarking and flexible benefits.

At Generation Employee Benefits we are dedicated to setting new standards in the Financial Services profession. By helping businesses determine the main drivers behind employee recruitment and engagement, we can deliver the right benefits at the right cost and in language you and your staff will understand.

Our Goal

Our goal is simple: to provide clear and expert advice, to deliver product and service innovation, to invest in our people and to exceed our clients’ expectations!

We value long term relationships and understand this is crucial for our clients. The strongest foundations are built on trust and integrity – two of the pillars of Generation Employee Benefits.

We believe that the financial services industry should be held to account and we are the torch bearers delivering positive change to the profession. Our desire is to achieve these goals for the next generation of our advisers and for the benefit of their clients.

Our ESG Activity

Membership of the EBN further increases our learning in this area of debate and will enhance our relationships with suppliers and clients equally.

One area we currently advise our clients on is the sustainability and actions of their workplace pension provider as legislation changes start to impact their default funds. Whilst the providers themselves are changing working practices in line with Net Zero commitments, their funds your
employees invest in will soon be able to invest into capital projects with a positive impact on climate change and the environment.

We have been on the front foot of this conversation ensuring employers and employees understand what their workplace pension provider is doing in this area, if anything!

Our clients want to ensure that if they are changing their working methods to meet the ESG challenge, they are not sending pension contributions or other employee benefit expenditure to providers dragging their heels in this area.


For three consecutive years we have been shortlisted for the Small Corporate Adviser for the Year award. We were crowned winners in 2022. The judges have commended us on our commitment as a team to deliver a personal, consistent and reliable service often lacking from the “Large” advisers.

Acknowledgment was also given to our involvement in the Net Zero / Climate Change activity with our clients.

How can we help you?

Review your existing workplace pension scheme and offer services for ongoing employee supportand communications along with regulatory governance for you.

Provide a “sustainability” audit of your existing Employee Benefit offering to ensure providers are aligned with your own activity whilst remaining competitive for your business.

Explore other themes to support the business engagement with ESG (e.g. Electric Vehicle Schemes, Employee Assistance programs, Health Cash Plans etc)

We have also experience of introducing clients to other clients where their services can mutually support each other. Our clients come from multiple diverse sectors.

Contact Us


80 Coleman Street, London, EC2R 5BJ